FAQs

Is an A-Z one-pill-a-day enough?

NO. We believe that the whole A to Z concept is a bit of a con-trick, as the implicit promise is that they will give you all you need. That just isn’t true.

A to Zs generally contain the RDAs (Recommended Daily Allowances) of the vitamins and minerals that have RDAs — but RDAs are designed to prevent deficiency diseases (such as scurvy, beriberi and pellagra). They are not high enough to give you the best chance of long-term health.

Perhaps even more worryingly, we now know of many new micronutrients that are critically important to protect your health — such as plant polyphenols, flavonoids, Omega 3 oils and pro- and pre-biotic fibres — but these do not yet have RDA values, so are not included at all.